Fix disappeared URL redirects causing 404s on Shopify

When a product or page handle changes — or an app rewrites handles in bulk — the old URLs start returning 404s unless redirects exist. Lost redirects mean lost rankings and lost sales from links Google already indexed.

Step by step

Find the broken URLs fast: check Google Search Console > Pages > Not found (404) and your server/app 404 logs.
Recreate redirects under Online Store > Navigation > URL Redirects (old path → new path).
If many handles changed at once, re-import a redirects CSV rather than fixing them one by one.
Snapshot handles and redirects daily so the next bulk handle change doesn't silently 404 your best pages.

Source: Shopify Help Center: URL redirects

Related fixes

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